Open-uri20140508-2-1es2vjh_thumb

Maxine Perella

probably on deadline right now

Dundee, Scotland

Maxine Perella

Environmental Journalist
One planet. One experiment. Plenty of perspective.

Open-uri20170601-4-1g13dms_profile

'Time to move on from discussions around bin collections'

Think of waste and you can bet that images of litter, landfills and wheelie bins spring to mind. Not many people associate the contents of their recycling caddy with remanufacturing, green chemistry, or materials innovation. It is this lack of vision that frustrates David Palmer-Jones, CEO of Suez UK – especially with a snap election coming up.
The Guardian Link to Story
Open-uri20170515-4-cc6bsm_profile

Jet-fuelled bacteria and upcycling insects: waste techs to watch

Imagine taking a hot shower powered by the contents of your wheelie bin. It’s not that far-fetched according to Nik Spencer, co-developer of the Heru – a domestic “waste boiler” that enables householders to turn their rubbish into fuel for heating water. The unit runs on a 13 amp plug and can be installed into new homes as a hybrid boiler running on waste or gas, or as a pre-water heater plumbed into existing hot water systems.
The Guardian Link to Story
Open-uri20170510-4-iv5c9r_profile

EPR: the answer to cutting waste in the UK?

Maxine Perella explores the principles of extended producer responsibility, which countries are leading on it and how it could propel us closer to a circular economy
The Guardian Link to Story
Open-uri20170420-4-1rob5fr_profile

Driving round in circles: New cars from Scrap

The idea of buying a brand new car made from vehicle scrappage might seem ludicrous to many drivers, but the concept of car-to-car recycling is steadily gaining traction in the automotive industry.
Waste Management World Link to Story
Open-uri20170227-4-1b2erf3_profile

Circular flows: redefining the plastics economy

With growing concern across the plastics value chain a number of ambitious initiatives have recently been launched. However, a joined-up, cross-sector effort is needed to improve communication between producers and recyclers, and to develop national and international standards.
Waste Management World Link to Story
Open-uri20170227-4-vss6j9_profile

Scot the difference: In conversation with Roseanna Cunningham

Scotland’s environment secretary, Roseanna Cunningham, talks recycling targets, food waste, land reform and the circular economy north of the border. By Maxine Perella
Recycling & Waste World Link to Story
Open-uri20170225-4-1wz9buo_profile

Efficiency Engagement: The Energy Ambassador

Installing more efficient equipment is often at the forefront of an energy manager’s mind when it comes to driving down carbon emissions, but even the most energy-efficient kit still requires human involvement. Making that link, and understanding how people’s behaviour impacts on technology outputs, is crucial if building management systems are to be optimised.
Sustainable Brands Link to Story
Open-uri20170125-4-mrunme_profile

Ford Focus: How the car maker is driving towards zero waste

The director of Ford's environmental quality office tells Maxine Perella how the car maker achieved zero waste to landfill at its famous Rouge plant in Detroit, not to mention at another 74 sites globally
Recycling & Waste World Link to Story
Open-uri20170110-4-1eoncw0_profile

How are consumer goods firms fighting forced labour?

There are an estimated 21 million victims of forced labour in the world today, with labour exploitation fast becoming the dominant form – in 2015, it overtook sexual exploitation for the first time in the UK. The insidious nature of forced labour, coupled with the growing complexity of global supply chains, makes it a tough problem for corporations to identify, let alone stamp out.
Sustainable Brands Link to Story
Open-uri20161128-4-1dpwlmx_profile

An Ethical Footwear Force Awakens with Po-Zu

This week, ethical shoe brand Po-Zu will unveil its Star Wars-themed footwear at the FFANY trade show in New York as part of a major collaboration with the movie franchise. It’s a highly significant launch for Po-Zu, as it will enable the UK-based manufacturer to bring its products to a wider market and raise public awareness over the ‘dark side’ of the shoe trade.
Sustainable Brands Link to Story
Open-uri20161122-4-1tbxxzg_profile

Modern slavery at home: a growing corporate risk?

With even John Lewis caught out by a sharp rise in forced labour in UK supply chains, there are fears firms will move more purchasing overseas to protect their brands
Ethical Corporation Link to Story
Open-uri20161115-4-13ty6jz_profile

Building better cities: Smart and inclusive (Op-Ed Article)

In a world where driverless vehicles cruise by, street lights monitor CO2 emissions and litter bins broadcast breaking news, it’s easy to lose sight of cities as places for people. Digitally-enabled interventions, powered by smart sensors and big data, can deliver a wealth of benefits for citizens.
Opportunity Peterborough Link to Story

About

Maxine Perella

Maxine is an award-winning environmental journalist and content writer working in the field of sustainable business, corporate sustainability, circular economy and resource risk.

Her work has appeared on various media platforms including The Guardian, The Times, Sustainable Brands, edie, Sustainable Business, 2degrees and CNN. She has also produced editorial content, research and thought leadership for leading brands, and is founder of Go Circular - an online platform for circular economy thinking.

Maxine has chaired many high profile events and advised government representatives and business leaders on issues such as the circular economy, resource scarcity and the zero waste agenda.

Her experience as a writer and editor in B2B publishing and brand journalism spans more than two decades. Working across print and digital media she has honed her skills in a variety of multi-media, including video, webinar and podcast recording.

Maxine is happy to consider any type of freelance editorial assignment, large or small. Please check out her CV and drop her a line (buttons opposite) for further details and rates.

Open-uri20140508-2-1es2vjh_profile_large

www.gocircular.com

Skills

  • speaking/chairing events
  • editing/curating
  • research/analysis
  • copywriting
  • report authoring
  • content marketing
  • news/feature writing