Maxine Perella

probably on deadline right now

Dundee, Scotland

Environmental Journalist One planet. One experiment. Plenty of perspective.

Maxine Perella

probably on deadline right now

Dundee, Scotland

Environmental Journalist One planet. One experiment. Plenty of perspective.

EPR: the answer to cutting waste in the UK?
Maxine Perella explores the principles of extended producer responsibility, which countries are leading on it and how it could propel us closer to a circular economy
The Guardian
branded content analysis
Driving round in circles: New cars from Scrap
The idea of buying a brand new car made from vehicle scrappage might seem ludicrous to many drivers, but the concept of car-to-car recycling is steadily gaining traction in the automotive industry.
Waste Management World
analysis case study
Circular flows: redefining the plastics economy
With growing concern across the plastics value chain a number of ambitious initiatives have recently been launched. However, a joined-up, cross-sector effort is needed to improve communication between producers and recyclers, and to develop national and international standards.
Waste Management World
analysis
How are consumer goods firms fighting forced labour?
There are an estimated 21 million victims of forced labour in the world today, with labour exploitation fast becoming the dominant form – in 2015, it overtook sexual exploitation for the first time in the UK. The insidious nature of forced labour, coupled with the growing complexity of global supply chains, makes it a tough problem for corporations to identify, let alone stamp out.
Sustainable Brands
analysis
Building better cities: Smart and inclusive (Op-Ed Article)
In a world where driverless vehicles cruise by, street lights monitor CO2 emissions and litter bins broadcast breaking news, it’s easy to lose sight of cities as places for people. Digitally-enabled interventions, powered by smart sensors and big data, can deliver a wealth of benefits for citizens.
Opportunity Peterborough
case study analysis
Packaging Waste: Should producers have to pay?
Radical reforms of packaging regulations have been mooted as a route to reducing waste in England, which is lagging behind the rest of the UK. Maxine Perella examines the options.
ENDS Report
analysis
The Future of Energy and Sustainability Management
The energy landscape is rapidly changing. Renewable generation is growing faster than coal, gas and nuclear combined. For the sixth consecutive year, it has outpaced fossil fuels for net investment in power capacity additions, fuelling a major surge in green electricity across several continents.
Schneider Electric
analysis case study
Big Data: The circular manufacturing revolution
With up to 50 billion connected devices predicted by 2020, the emergence of what the World Economic Forum calls the fourth industrial revolution could finally unblock some of the bottlenecks that are hampering the transition towards a circular economy.
Ethical Corporation
analysis
Turning dirty nappies into insulation, compost and pet litter
Companies are working on ways to turn disposable diapers, which take hundreds of years to degrade in landfill, into commercial products
The Guardian
case study analysis
Circular Economy European Summit (Event brochure)
The Circular Economy European Summit will bring together global industry experts and professionals from different backgrounds, for sessions and stakeholders dialogues of much needed constructive discussion and provocative debate.
Fira Barcelona
case study analysis
Welcome to the (almost) waterless home of the future
Dry shampoos have been a morning routine game-changer, but DryBath takes hygiene hacks one step further. Claiming to be the world’s first bath-substituting lotion, it is among a number of emerging waterless, or near waterless, household solutions. Launched in 2012 by Headboy Industries, DryBath is a cleansing gel made of antiseptic essential oils, bioflavonoids and natural deodorant Tawas that can be rubbed and left on the skin.
The Guardian
analysis case study
Why is mattress recycling an eternal bed bug?
With one estimate that 62,000 mattresses are being sent to landfill every week in the south east of England alone, cowboy recycling operators are rife and many legal ones are going out of business, it’s no surprise that one observer talks of ‘a massive mattress problem’.
Recycling & Waste World
analysis
Time for a deeper dive on the carbon impacts of waste?
The dust may have settled post COP21, but the outcome of such a historic climate deal signals a long road ahead for the 195 countries involved
Waste Management World
analysis
Bottle return schemes - will the Brits drink to that?
Has the UK got the bottle to introduce a national deposit return scheme (DRS) for drinks containers? It’s a question many may well be asking, given the level of controversy surrounding this issue. Fierce arguments exist either side of the debate – those in favour of a DRS say such schemes will increase recycling rates (while producing a cleaner material stream) and reduce littering.
Recycling & Waste World
analysis
The Leo Effect: Post-CSR, Can Purpose CoExist with Profit?
When Leonardo DiCaprio channeled his long-awaited Oscars acceptance speech last weekend into an urgent call to climate action, it represented something of a defining moment. In just 60 seconds, he effortlessly pushed the emerging concept of ‘society as stakeholder’ into the media spotlight, forcing more than 34 million viewers to take note.
Sustainable Brands
analysis
DS Smith: Defining the balance in recycling (White Paper)
This special report from DS Smith examines why quality cannot be compromised in the face of increasing demand for recycling
DS Smith
case study analysis

About

Maxine Perella

news/feature writing

content marketing

report authoring

copywriting

research/analysis

editing/curating

speaking/chairing events

Maxine is an award-winning environmental journalist and content writer working in the field of sustainable business, corporate sustainability, circular economy and resource risk.

Her work has appeared on various media platforms including The Guardian, The Times, Sustainable Brands, edie, Sustainable Business, 2degrees and CNN. She has also produced editorial content, research and thought leadership for leading brands, and is founder of Go Circular - an online platform for circular economy thinking.

Maxine has chaired many high profile events and advised government representatives and business leaders on issues such as the circular economy, resource scarcity and the zero waste agenda.

Her experience as a writer and editor in B2B publishing and brand journalism spans more than two decades. Working across print and digital media she has honed her skills in a variety of multi-media, including video, webinar and podcast recording.

Maxine is happy to consider any type of freelance editorial assignment, large or small. Please check out her CV and drop her a line (buttons opposite) for further details and rates.